JOB SUMMARY

The Sales and Marketing Manager is responsible for leading the organization’s sales and marketing function, by developing strategies, monitoring revenue performance, managing the sales and marketing team, and strengthening client relationships. This is to achieve revenue growth, stronger market presence, and alignment with company goals.

DUTIES AND RESPONSIBILITIES

Sales and Growth Revenue 

• Co-develops and implements sales and marketing strategies aligned with company goals and revenue targets.
• Sets, monitors, and reviews sales targets, revenue forecasts, and performance results.
• Identifies opportunities to improve sales performance, market reach, and revenue generation.

Marketing and Brand Development

• Supports the development of marketing strategies that strengthen the company’s brand presence and market position.
• Ensures sales and marketing initiatives are aligned with the company’s business objectives and target markets.

Market and Competitor Analysis

• Analyzes market trends, customer needs, and competitor activities to guide sales and marketing decisions.
• Prepares insights and recommendations to support planning, positioning, and business development initiatives.

Business Development and Market Expansion

• Identifies and pursues new business opportunities (e.g. supply, construction) by actively engaging potential clients to expand the company’s customer base.
• Develops and presents business proposals, service offerings, and project solutions to prospective clients to support sales conversion and business growth.
• Coordinates client accreditation requirements and engagement activities to support client acquisition and business opportunities.

Client Relationship Management

• Builds and maintains relationships with key clients to support customer retention, business growth, and long-term partnerships.
• Coordinates with operations and other departments to address client requirements and support smooth service delivery.

Team Leadership and Performance 

• Develop and cascade performance standards, KPIs, and operational goals across teams to ensure alignment with business objectives.
• Oversee performance evaluations and workforce decisions related to rewards, movement, and performance interventions.
• Facilitate regular coaching conversations, performance reviews, and improvement planning 
• Ensures accountability and results delivery by monitoring performance and ensuring completion of goals and responsibilities of the Sales and Marketing team
• Identify organizational capability requirements and create development strategies to strengthen technical, leadership, and behavioral competencies.

Ad Hoc Projects and Additional Tasks

• Leads special projects or organization-wide initiatives 
• Performs other related duties as may be assigned

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field.
• At least 5 years of relevant experience in sales and marketing.
• At least 3 years of leadership or people management experience 
• Strong strategic planning skills.
• Excellent communication and decision-making abilities.
• Preferably with experience in: 
  • Key account or B2B sales
  • Cross-functional leadership